HQ Data Solutions

Hockey Quantified: An Audit of the Ice.

Every puck touch, contextualized into the possession chain and scored against your organization’s hockey philosophy.

Become a founding partner

What HQ is

An audit tool

Every event in every game is priced by your rules, then rolled up into the numbers a front office actually uses:

PV/60 — value created per 60 minutes, priced entirely your way
Value delta — does this player generate more or less value than their cap or age-group cohort?
Possession impact — possessions started, involved in, and ended
Situational splits — clutch PV/60, power-play PV/60, any state you define

Decisions, not verdicts

Built for finding value in the margins and informing roster construction through objective analysis, with your organization’s philosophy as the scoring lens. HQ describes; your hockey people decide.

Live within a week

Deployment takes days, not months. HQ runs on the event data your organization already has, and can integrate with your existing analytics stack.

Shape the Tool. Own the Edge.

HQ is recruiting one founding design partner from each professional and junior league — to use the tool, and shape it. Contact us to learn more.

contact@hqhockey.com

Every possession, scored

The audit at ice level: HQ groups the event feed into possessions — the unbroken chain from gaining the puck to losing it — and prices every touch by what it does to the chain, for both teams. Three real possessions from Panthers vs. Oilers, June 9, 2025:

Possession 9 — faceoff win to go-ahead goal Even strength · 0–0 · from the real event feed · watch this possession ▸

161sStarts possession●Lundell — faceoff won, offensive zone+0.10 won, +0.10 more for an offensive-zone draw+0.20

161s—○EDM · Draisaitl — faceoff lost, defensive zone−0.10 lost, −0.10 more for a defensive-zone draw — the same event, scored from both benches−0.20

166s—●Luostarinen — puck battle, offensive zonebattle fought, not lost — no credit, no charge+0.00

166s—○EDM · Draisaitl — penalty taken−0.25, every one−0.25

166s—○EDM · Draisaitl — puck battle lost, defensive zone−0.10 lost, −0.20 more in the defensive zone−0.30

168s—●Lundell — puck battle, offensive zonebattle fought, not lost+0.00

168s—○EDM · Kapanen — puck battle lost, defensive zone−0.10 lost, −0.20 defensive zone−0.30

170s—●Marchand — shot on goal+0.25 on goal, ×2 — taken from the slot+0.50

170sEnds possession●Marchand — goal+1.00 goal, +0.25 go-ahead — the game was tied+1.25

170s—●Lundell — assisttracked event, always +0.25+0.25

170s—●Luostarinen — assisttracked event, always +0.25+0.25

One faceoff, three battles, one shot: +2.45 to the Panthers on the ice — Marchand +1.75, Lundell +0.45, Luostarinen +0.25 — and −1.05 to the Oilers who lost the battles that fed it. Both sides of every event are scored: Lundell’s win is Draisaitl’s loss.

Weights shown are HQ defaults — each organization tunes its own.

One player, every possession

The audit rolls up. Possession Impact counts every possession a player touched — started, ended, or worked in between — with every ending graded by outcome and every figure held against the rest of the league.

HQ Possession Impact view for Connor McDavid: 21.8% of Edmonton Oilers possessions involved him in tracked games. A wheel of 1,400 possessions touched — 290 started, 272 ended, 122 started and ended, 716 touched only — with the possessions he ended split by outcome and graded against the league. — **Possession Impact — Connor McDavid**, 2024-25 sample: 1,400 possessions touched, 21.8% of Edmonton’s. Every ending graded by outcome, every figure against the league, every arc drillable to the events beneath it.